Don't Be Average. Be Unconventional.
Being Average is now more risky.
The Big Idea
What does the average person look like? In 2011, National Geographic crunched the data. They are a 28 year-old, Han Chinese, mandarin speaking, right handed male. His income is less than $12,000 USD per year. He has a cell phone, but no bank account.
By 2030, it is expected that the most-typical person will b…
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